Management team

One of Javer’s main competitive strengths is its management team, which has extensive experience in the housing industry and in their areas of expertise.

Rene Martinez Martinez


Appointed in 2017, Age: 53, Gender: Male

He joined Javer as Chief Operating Officer in 2009 and was promoted to Chief Executive Officer in 2017. He was Chief Executive Officer of MMCinemas for more than 15 years until its sale to the Larrea family, during which time the company became the second largest cinema operator in Mexico. He holds a degree in Industrial and Systems Engineering from ITESM.

Felipe Loera Reyna

Director of Administration and Finance

Appointed in 2012, Age: 50, Gender: Male

He joined Javer in 2007 as Controller, after having held the same position at Grupo Senda for eight years. He holds a degree in Accounting from the Universidad Autónoma de Nuevo León (UANL), as well as an MBA from the Universidad de Monterrey (UDEM). He also holds a Diploma in Senior Management D1 from IPADE.

Oliverio de la Garza Ugarte


Appointed in 2017, Age: 48, Gender: Male

Joined Javer as Legal Director and Secretary of the Board of Directors in 2017. He has a degree as Bachelor in Law and Social Sciences from UANL and several postgraduate degrees in academic institutions in Mexico and abroad in various branches of business law and management.

Sandra Patricia Gonzalez Hernandez

Director of Information Technology

Appointed in 2017, Age: 48, Gender: Female

Bachelor's Degree in Administrative Informatics from UANL, with a Master's Degree in Business Administration and a Specialization in Project Management from Universidad de las Américas Puebla (UDLAP). She recently graduated from the D1 Executive Development Program at the Instituto Panamericano de Alta Dirección de Empresa (IPADE). She has more than 25 years of experience in key management positions in multinational companies such as Cemex, Neoris and British American Tobacco, in addition to multiple certifications in her field of expertise, including the Digital Transformation Strategy program at the University of California, Berkeley, Haas School of Business and Project Management Professional by the Project Management Institute.

Jose Carlos Garza Muñoz

Commercial Director

Appointed in 2015, Age: 49, Gender: Male

Since 2005, he has been involved in the housing sector in construction companies such as ARA and COI. He joined Javer as Sales Manager in 2007 and was promoted to Commercial Manager in 2011, and subsequently appointed Commercial Director in 2015. He holds a degree in Communication Sciences, with emphasis in Organizational Development, from the UANL.

Veronica Lozano Galvan

Director of Planning, Investor Relations and Corporate Responsibility

Appointed in 2019, Age: 39, Gender: Female

She joined Javer in 2011 in charge of Investor Relations and Corporate Finance. Since mid-2019, she has been in charge of Planning, Investor Relations and Corporate Social Responsibility. She worked at Fitch Ratings in the area of investment funds and afores analysis, as well as at Banco Base, in the area of counterparty risk. She holds a degree in International Finance from the Universidad de Monterrey (UDEM) and an MBA from the same institution. She has participated in executive programs such as BIVA's CSO Program, PWC's Trust Academy, and has received diplomas from universities abroad such as the Wharton School of the University of Pennsylvania, Harvard Extended School and the University of Chicago.

Juan Jose Alvarez Hoyt


Appointed in 2021, Age: 40, Gender: Male

Joined Javer as Chief Operating Officer in January 2021. For 15 years (2006-2020) he worked in the health sector in different areas and served as Chief Executive Officer of 4 hospitals. From December 2015 to December 2020 he was General Director of Christus Muguerza Alta Especialidad Hospital. He holds a degree in Chemical Engineering and Administration from ITESM and a Master's Degree in Business Administration from IPADE.

Liliana Esthela Cavazos Alanis

Director of Human Resources

Appointed in 2023, Age: 48, Gender: Female

She joined Javer as Organization and Compensation Manager in 2018, in 2020 she takes over the Human Resources function. She has a degree in Industrial Engineering and Administration from the UANL and a Master's Degree in Administration from the Escuela Superior de Negocios de Monterrey. He also completed the D1 executive management program at IPADE and has a certification as a Global Remuneration Professional. She has more than 20 years of experience as a human resources and compensation professional in companies such as Vitro, Cydsa and Copamex.

Brenda Guadalupe Villarreal Gamboa

Internal Audit Director

Appointed in 2023, Age: 42, Gender: Female

Joined Javer in 2007 as part of the financial information area, and subsequently, in 2017, joined the internal audit area. In 2021 she assumed responsibility for this same area, also serving as secretary of the Audit and Corporate Practices Committee. In 2023 she was promoted to the internal audit area. She is a Certified Public Accountant from UANL, has a Master's Degree in Business Administration and a Specialization in Finance from the University of Monterrey (UDEM), among other certifications and diplomas in her field of expertise.